Products Highlights Best Sellers

Award-winning OI collection in an exclusive reusable pouch Meet OI: our best-selling and award-winning collection for softness and shine. Formulated with Roucou oil, the OI family transforms every hair type instantly by deeply nourishing, taming frizz, and detangling for smooth, protected, silky hair.Inside the...

Shampoo for both dry and greasy dandruff.Shampoo for scalps with dry or greasy dandruff. Clarifying and detoxifying, Purifying Shampoo fights microbial attacks and dandruff, establishing a healthy environment for hair growth.

OI Shampoo Refill  Discover your shower must-have, OI Shampoo, now in a 500ml Refillable pouch. Your luxurious haircare ritual, anytime, anywhere. This pampering daily shampoo leaves hair soft, shiny from the very first use. The gentle formula cleanses while delivering intense hydration making it ideal for any hair type, especially frizzy, damaged, or even healthy hair in...

A nourishing travel set for all hair types, with a sachetA nourishing travel set for all hair types.The ultimate product combination for all hair types, the OI Travel set is designed for beautiful, shiny and fragrant hair. These bestsellers are perfect for nourishing and...

Replumping and compacting serum for all hair typesLeave-in treatment. It compacts, invigorates and replumps the structure of hair that leaves it looking full and shiny. It enables the styling to last longer with a lasting anti-humidity effect.

Elasticizing and moisturizing conditionerFormulated to untangle, compact and give renewed elasticity to the hair. The selected active ingredients moisturize and protect the hair structure.

Clarifying shampoo for all hair types Clarifying shampoo suitable for all hair types that deeply cleanses both scalp and hair. This gentle yet effective formula removes buildup, dirt, residue from styling products, and environmental impurities, including pollutants commonly found in urban air. With regenerative...

Elasticizing and moisturizing shampoo This replumping shampoo creates a full-bodied foam that cleanses gently without changing hair structure. The formula gives elasticity, hydration and protection.

Aftersun hydrating hair and body wash Aftersun hydrating hair and body wash for sun-exposed skin and hair. This dual-purpose cleanser gently yet effectively removes impurities while providing essential hydration. With regenerative bitter orange extract, it has a high content of flavonoids and antioxidants, providing...

Aftersun softening hydrating cream for face and body Fast-absorbing after-sun cream, instantly hydrates and provides comfort for face and body after sun exposure. This nourishing formula replenishes moisture lost during sun exposure. It expertly soothes and rejuvenates sun-stressed skin, leaving it feeling silky smooth...

Deep cleansing sea salt scrub for all hair types Deep cleansing sea salt scrub suitable for all hair types. It purifies and refreshes the scalp, eliminating buildup and environmental impurities. The scrub gently exfoliates while adding texture and structure to the hair. With regenerative...

Protective hydrating milk for sun-exposed hair Leave-on protective hair milk formulated to preserve hair integrity during sun exposure. This lightweight formula keeps hair soft, shiny and easy to comb even after extended time in the sun, with a lightweight feel. With regenerative bitter orange...

Duo of SU essentials for summer Everything you need for a day in the sun. Protect your hair and body from dryness and damage from sun exposure and UV rays. Our SU Hair & Body Wash and SU Hair Milk are the perfect duo...

Kit for on-the-go summer hair care An essential travel-sized sunscreen routine you can take with you everywhere you go. SU Hair & Body Wash is a hydrating and protective cleanser designed for post-sun exposure. Perfect with SU Hair Milk, the leave-on treatment with UV...

Complete strengthening routine for fragile and thinning hair Complete strengthening treatment for fragile hair: the combination of ENERGIZING Shampoo, ENERGIZING Superactive, ENERGIZING Gel, and ENERGIZING Thickening Tonic is perfect for cleansing and combating hair loss caused by androgenetic alopecia. Acting as a strengthening hair...

Extra shine-giving treatment for all hair typesMask for extra shine. It gives the hair a boost of shine and enhances colour and cut without weighing the hair down. Perfect for all hair types, in particular for dull looking ones.

For piecey, defined texture and hold.For piecey, defined texture and hold. This Is A Dry Texturizer gives the hair an instant full-bodied and tousled look without weighing it down.

Repairing mask for damaged hair without hopeRepairing mask, it gives new life to very damaged hair. It restores a healthy look to the hair giving it shine, nourishment and softness. Perfect for people who use hot tools.

Styling hairspray for medium-hold, reworkable looks This lightweight, residue-free hairspray offers flexible, medium hold for natural-looking styles that last all day. Ideal for all hair types and textures, it tames frizz without feeling stiff or sticky. The fine mist is easy to apply and brushes out effortlessly,...

Glossy mist for shiny and velvety hair. Glossy mist for shiny and velvety hair, adding shine and fighting frizz without weighing hair down.